Super Bowl 2008 coming and the businesses are well aware of the event potential to deliver their ad messages to the enormous targeted audience. One sample is the below embedded Sunslik Super Bowl 2008 video ad.

Playphone is another sample – the website has the Super Bowl ad features for your phone:

Games
Wallpapers
Video tones
Text fun
Ringtones including ringtones by Madonna & Shakira as well as Marilyn Monroe related stuff – all those stars are featured in the Sunsilk Super Bowl 2008 ad you can view embedded at the end of the post.

It was my understanding tat all that mobile stuff – games, ringtones, etc are intended just for some teenagers who have a lot of spare time to download and research all that stuff.

But now browsing websites similar to PlayPhone you see things that remind you of your wild youth – and feel like getting that music or wallpapers to your cell phone. I think now those services cater for much more broad audience and they are no doubt successful with achieving their goals.