Introduction of a new tagline 

Mitsubishi has introduced a new corporate tag-line, which will be used together with the brand of Mitsubishi Motors all over the world. The new tag-line is “Drive@earth” and it will be used for the first time in Japan during summer, 2008. The tagline has two main meanings.

The first meaning of the tagline 

The first one is that the company’s aim is to aid people to get to any place on the planet (you can drive and travel practically everywhere using the vehicles of Mitsubishi - from city streets to desert corners). Surely, they have proven themselves not only in driving in all natural conditions, but also in rallying with other vehicles like the Dakar Rally-winning Pajero and the World Rally Championship Lancer EVO. Thus, Mitsubishi vehicles have trusted its name on all the continents for performance, reliability and toughness. And through these qualities they connect people to the world (the Earth).

The second meaning of the tagline 

The second meaning of the new tag-line is recognition of the environmental problems related with car usage. The crux of the matter is that nowadays Mitsubishi is on the way of developing mainstream electric cars that will be quite affordable. Mitsubishi is going to present the iMiEV to market in 2009 and also the company works on using clean diesel engines and more efficient gas engines. Drive@earth emphasizes the necessity of solving environmental problems. It goes without saying that no enterprise – whether it is automotive or other one – will be meaningful, if we don’t live in healthy environment. With vital issues of climate pollution and shortage of natural recourses, the companies responsible for producing vehicle have a special responsibility. Mitsubishi realize this responsibility and tries to find a way to producing environmentally safe cars.

Drive@earth: a door to the future

The new tagline Drive@earth symbolizes Mitsubishi’s desire to create a door to the future. The future which will connect the company’s heritage and people’s demands and will meet modern problems with readiness to solve them. The company sets its priorities in trustworthiness of the brand and its harmlessness to the environment and announces these main principles with the help of the new tagline.

What is a credit card? There are many definitions of it, but the most precise, to my mind is one given below: “A credit card is a system of payment named after the small plastic card issued to users of the system. In the case of credit cards, the issuer lends money to the consumer (or the user) to be paid later to the merchant. It is different from a charge card, which requires the balance to be paid in full each month.”
The usage of credit cards began in the United States during the 1920s, when individual firms, such as oil companies and hotel chains, began issuing them to customers. Nevertheless, there are some references to credit cards that have been made as far back as 1890 and it was in Europe. Early credit cards included sales directly between the merchant offering the credit and credit card, and that merchant’s customer. However, we will leave the question of the origin of a credit card and its numerous definitions and just move on to speak about the importance of this little thing.
A credit card plays an essential part in our lives. We even can’t imagine our existence without it. We can fulfill all the dreams with the aid of a credit card: purchase all we wish and get to pay the price for the same later. Moreover, we usually save hundreds or even thousands of dollars by shopping around for a credit card. So you see that the usage of a credit card is quite beneficial. But there is one more question on agenda: how to choose a right one. The crux of the matter is that there are a lot of kinds of different credit cards and all of them have their peculiarities.
In order to help you to deal with the problem of choosing credit cards the company named Credit Cards Club is developing its business. It can give you a helpful hand in distinguishing between various credit cards and identifying what type of it you really lack. All kinds of credit cards are strictly classified (displayed according to their particular features in various groups) and to all of them some short but full characteristics. Accordingly, using the site Credit Cards Club you will feel oriented in all deals connected withy credit cards.

Cadillac is a luxury vehicle brand owned by General Motors. Its history has begun more than 100 years ago and it is not a surprise that its image has changed since than. You can compare one of its first looks and the modern one.

So it seems obvious that the logo of the car can change together with its outlook. Now I’d like to tell you some words about the Cadillac logo: its outlook and the history of its change.

Cadillac logo history

1906
Though the trade mark of Cadillac was registered only in 1906, they used its logo since September of 1902. The first logo of Cadillac in these years included the shield with “merlettes” or ducks and a tulip wreath round the crown which was of seven teeth.

1920
From 1916 till 1918 Cadillac was using the emblem which involved the tulip wreath (borrowed from preceding variant of a Cadillac logo) and the crown with nine teeth. In 1920 the crown returned to its seven-tooth variant and was connected to the shield. This variant of the logo was alive until 1925.

1933
In order the logo matched a revolution and laconic style of new types of Cadillac, designers began to use one and the same V-shaped element for such car models as V8, V12, and V16, and supplemented it with wings. A new logo stood conspicuously on radiators of all models of Cadillac till 1935.

1947
After-war models of Cadillac showed some remade logos based on a V-shaped element and a crown. The emblem of 1947 – one of the first after-war models which had “V” and the crown.

1957
Since 1956 it was noticed the tendency to reduction of the highs and widening of the “V”-element and thus of all the emblem of Cadillac. The maximum of width reached the models of 1960.

1963-1999
The well-known Cadillac logo with crest and wreath were developed as a result of artistic editing of the family crest of the man for whom the company was named,—Antoine de La Mothe, Sieur de Cadillac (the Gascon officer and minor aristocrat who founded Detroit in 1701).
                    

1999
In 1998, when Cadillac began creating a new design language for its models called “art and science,” graphic designer Anne-Marie LaVerge-Webb of GM’s corporate and brand identity group was called on to rethink the Cadillac emblem. For the new body they needed a new logo. The new design theme aimed to combine suggestions of high technology and elegance. The group of designers decided on main changes to the traditional crest and wreath logo. The shield of the new logo wore the colors from Cadillac tradition: red, silver and blue, black and gold on a platinum background (that suggested high technology). But the pearl-topped crown was gone as well as the merlettes. The wreath was to be faceted, too, its leaves reinterpreted in a mechanical form.