Introduction of a new tagline 

Mitsubishi has introduced a new corporate tag-line, which will be used together with the brand of Mitsubishi Motors all over the world. The new tag-line is “Drive@earth” and it will be used for the first time in Japan during summer, 2008. The tagline has two main meanings.

The first meaning of the tagline 

The first one is that the company’s aim is to aid people to get to any place on the planet (you can drive and travel practically everywhere using the vehicles of Mitsubishi - from city streets to desert corners). Surely, they have proven themselves not only in driving in all natural conditions, but also in rallying with other vehicles like the Dakar Rally-winning Pajero and the World Rally Championship Lancer EVO. Thus, Mitsubishi vehicles have trusted its name on all the continents for performance, reliability and toughness. And through these qualities they connect people to the world (the Earth).

The second meaning of the tagline 

The second meaning of the new tag-line is recognition of the environmental problems related with car usage. The crux of the matter is that nowadays Mitsubishi is on the way of developing mainstream electric cars that will be quite affordable. Mitsubishi is going to present the iMiEV to market in 2009 and also the company works on using clean diesel engines and more efficient gas engines. Drive@earth emphasizes the necessity of solving environmental problems. It goes without saying that no enterprise – whether it is automotive or other one – will be meaningful, if we don’t live in healthy environment. With vital issues of climate pollution and shortage of natural recourses, the companies responsible for producing vehicle have a special responsibility. Mitsubishi realize this responsibility and tries to find a way to producing environmentally safe cars.

Drive@earth: a door to the future

The new tagline Drive@earth symbolizes Mitsubishi’s desire to create a door to the future. The future which will connect the company’s heritage and people’s demands and will meet modern problems with readiness to solve them. The company sets its priorities in trustworthiness of the brand and its harmlessness to the environment and announces these main principles with the help of the new tagline.

Cadillac is a luxury vehicle brand owned by General Motors. Its history has begun more than 100 years ago and it is not a surprise that its image has changed since than. You can compare one of its first looks and the modern one.

So it seems obvious that the logo of the car can change together with its outlook. Now I’d like to tell you some words about the Cadillac logo: its outlook and the history of its change.

Cadillac logo history

1906
Though the trade mark of Cadillac was registered only in 1906, they used its logo since September of 1902. The first logo of Cadillac in these years included the shield with “merlettes” or ducks and a tulip wreath round the crown which was of seven teeth.

1920
From 1916 till 1918 Cadillac was using the emblem which involved the tulip wreath (borrowed from preceding variant of a Cadillac logo) and the crown with nine teeth. In 1920 the crown returned to its seven-tooth variant and was connected to the shield. This variant of the logo was alive until 1925.

1933
In order the logo matched a revolution and laconic style of new types of Cadillac, designers began to use one and the same V-shaped element for such car models as V8, V12, and V16, and supplemented it with wings. A new logo stood conspicuously on radiators of all models of Cadillac till 1935.

1947
After-war models of Cadillac showed some remade logos based on a V-shaped element and a crown. The emblem of 1947 – one of the first after-war models which had “V” and the crown.

1957
Since 1956 it was noticed the tendency to reduction of the highs and widening of the “V”-element and thus of all the emblem of Cadillac. The maximum of width reached the models of 1960.

1963-1999
The well-known Cadillac logo with crest and wreath were developed as a result of artistic editing of the family crest of the man for whom the company was named,—Antoine de La Mothe, Sieur de Cadillac (the Gascon officer and minor aristocrat who founded Detroit in 1701).
                    

1999
In 1998, when Cadillac began creating a new design language for its models called “art and science,” graphic designer Anne-Marie LaVerge-Webb of GM’s corporate and brand identity group was called on to rethink the Cadillac emblem. For the new body they needed a new logo. The new design theme aimed to combine suggestions of high technology and elegance. The group of designers decided on main changes to the traditional crest and wreath logo. The shield of the new logo wore the colors from Cadillac tradition: red, silver and blue, black and gold on a platinum background (that suggested high technology). But the pearl-topped crown was gone as well as the merlettes. The wreath was to be faceted, too, its leaves reinterpreted in a mechanical form.

Words are able to speak about everything, but sometimes images can speak volumes. I would like to try to open a series of posts dedicated to depicting the automotive world in the silent mode of images. I’ll try to find the most peculiar pictures and videos from all over the Internet and deliver them to you.

These images will deal with almost everything in the area: from auto tuning to car advertisement. Try not to criticize me but relax and enjoy the pictures. I won’t try to connect the images somehow just find and post the ones I like with a piece of commentary.

So, here you are.

A peculiar Speed Limiter

Just a skillfully edited image of a road

Tuning Pirelly Awards 2008

Taxis are not always “just yellow cars”. You know, I would like to own any of these cars!

Custom and exclusive rims

How to Choose a girl. Tips for Experienced Drivers